Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

By learn more of all of the final year’s lockdowns, venue closures and other social distancing actions that governments have enacted and people have adopted to slow the unfold of COVID-19, buying — and specifically e-commerce — has remained a constant and hugely important support. It’s not just some thing that we experienced to do it’s been an critical lifeline for a lot of of us at a time when so minor else has felt typical. Today, a single of the startups that saw a large elevate in its services as a end result of that craze is saying a main fundraise to gasoline its progress.

Wallapop, a virtual market based mostly out of Barcelona, Spain that allows folks resell their employed objects, or sell items like crafts that they make by themselves, has raised €157 million ($191 million at recent prices), cash that it will use to carry on growing the infrastructure that underpins its support, so that it can expand the quantity of folks that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a considerable soar on the $570 million pricetag resources close to the firm gave us in 2016.

The funding is becoming led by Korelya Cash, a French VC fund backed by Korea’s Naver, with Accel, Perception Associates, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also collaborating.

The firm currently has fifteen million users — about 50 % of Spain’s net population, CEO Rob Cassedy pointed out to us in an interview earlier today — and it has preserved a first rate No. 4 position amongst Spain’s purchasing applications, in accordance to figures from App Annie.

The startup has also recently been building out shipping companies, called Envios, to assist men and women get the products they are marketing to purchasers, which has expanded the assortment from regional revenue to people that can be made throughout the nation. About 20% of merchandise go by means of Envios now, Cassedy explained, and the program is to carry on doubling down on that and connected companies.

Naver alone is a sturdy player in e-commerce and apps — it is the company behind Asian messaging huge Line, among other digital houses — and so this is in element a strategic investment. Wallapop will be leaning on Naver and its engineering in its very own R&D, and on Naver’s side it will give the firm a foothold in the European marketplace at a time when it has been sharpening its technique in e-commerce.

The funding is an fascinating turn for a company that has noticed some noteworthy suits and begins.

Started in 2013 in Spain, it quickly shot to the top of the charts in a market place that has usually been slow to embrace e-commerce over much more standard brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as part of a bigger approach to crack the U.S. market with a lot more capital in tow.

But by 2018, that plan was shelved, with Wallapop quietly promoting its stake in the LetGo enterprise for $189 million. (LetGo elevated $500 million more on its own close to that time, but its destiny was not to continue being unbiased: it was sooner or later acquired by yet yet another competitor in the digital classifieds place, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the very last two several years concentrated mostly on growing in Spain rather than operating following business even more afield, and alternatively of increasing the selection of items that it may sell on its system — it doesn’t promote foodstuff, nor work with merchants in an Amazon-type market enjoy, nor does it have strategies to do anything at all like shift into movie or promoting other sorts of electronic providers — it has honed in specifically on trying to enhance the knowledge that it does supply to consumers.

“I spent 12 several years at eBay and saw the changeover it manufactured to new items from used goods,” mentioned Cassedy. “Let’s just say it wasn’t the course I considered we need to take for Wallapop. We are laser-targeted on distinctive items, with the large greater part of that secondhand with some artisan goods. It is very various from big box.”

It might suggest that the company has not ballooned and boomed in the way that so several startups might, particularly people fueled by hundreds of hundreds of thousands in expense and hype — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a steady presence in the market place, 1 probably built on a a lot more strong id.

Wallapop’s progress in the past year is the end result of some specific tendencies in the market that have been in element fueled by the COVID-19 pandemic. All of them have helped create up a profile for the organization as a kind of upscale, virtual automobile boot sale or flea industry.

Men and women paying much more time in their houses have been centered on clearing out room and getting rid of issues. Other people are keen to purchase new objects now that they are shelling out much more time at residence, but want to devote less on them, perhaps due to the fact they are facing employment or other economic uncertainty. However other folks have discovered on their own out of perform, or acquiring significantly less operate, and are turning to turning into entrepreneurs and creating their very own products to market in a more grassroots way.

In all of individuals circumstances, there has been a drive for much more sustainability, with men and women putting less waste into the world by recycling and upcycling items instead.

At the very same time, Fb has not truly manufactured big inroads in the country with its Market, and Amazon has also not appeared as a threat to Wallapop, Cassedy mentioned.

All of these have experienced a large affect on Wallapop’s business, but it wasn’t always this way. Cassedy mentioned that the very first lockdown in Spain observed organization plummet, as men and women faced extreme constraints on their actions, unable to leave their properties apart from for the most vital obligations like getting food or obtaining by themselves to the clinic.

“It was a roller coaster for us,” he said.

“We entered the 12 months with amazing momentum, extremely strong.” But he famous that the fall commenced in March, when “not only did it grow to be not ok to depart the residence and trade locally but the put up business office stopped delivering parcels. Our business went off a cliff in March and April.”

Then when the restrictions have been lifted in Might, things began to bounce back again more than ever before, virtually overnight, he said.

“The financial uncertainty triggered men and women to find out more worth, better deals, shelling out considerably less income, and of course they were clearing out closets,” he mentioned. “We noticed numbers bounce back forty-fifty% expansion year-on-yr in June.”


The big issue was whether that progress was a blip or there to say. He said it has continued into 2021 so much. “It’s a validation of what we see as lengthy-phrase developments driving the business.”

Naver has manufactured a massive company out of maintaining sturdy regional target in its merchandise up to now, so in a way you could see it proceed that whilst nonetheless expanding, by investing in yet another robust regional player. Though it looks Wallapop has a web site in the U.K., it is not some thing that it has pushed much as a business.

“The international demand for C2C and resale platforms is developing with renewed motivation in sustainable consumption, specifically by more youthful millennials and Gen Z,” observed Seong-sook Han, CEO of Naver Corp., in a statement. “We agree with Wallapop’s philosophy of mindful use and are enthused to assistance their development with our technologies and build worldwide synergies.”

I’ll also incorporate that it is heartening, as a consumer, to see priorities like sustainability currently being given thought, way too. Hopefully it’s not just lip services but a real recognition that this is one thing that ought to be inspired and backed.

“Our economies are switching toward a far more sustainable advancement design soon after investing in Vestiaire Collective previous calendar year, wallapop is Korelya’s second investment decision in the round economy, whilst COVID-19 is only strengthening that craze. It is Korelya’s mission to back tomorrow’s European tech champions and we feel that Naver has a verified tech and item edge that will aid the business fortify its leading place in Europe,” added Fleur Pellerin, CEO of Korelya Funds.