Spain’s Wallapop raises $191M at an $840M valuation for its classifieds marketplace

Via all of the last year’s lockdowns, venue closures and other social distancing steps that governments have enacted and men and women have adopted to sluggish the spread of COVID-19, purchasing — and particularly e-commerce — has remained a consistent and massively crucial services. It is not just one thing that we had to do it is been an important lifeline for many of us at a time when so tiny else has felt normal. Today, a single of the startups that observed a large carry in its services as a end result of that development is asserting a significant fundraise to fuel its progress.

Wallapop, a virtual marketplace based mostly out of Barcelona, Spain that allows men and women resell their employed things, or offer products like crafts that they make them selves, has elevated €157 million ($191 million at recent charges), funds that it will use to proceed developing the infrastructure that underpins its provider, so that it can increase the number of men and women that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a considerable leap on the $570 million pricetag resources near to the company gave us in 2016.

The funding is currently being led by Korelya Funds, a French VC fund backed by Korea’s Naver, with Accel, Insight Companions, 14W, GP Bullhound and Northzone — all prior backers of Wallapop — also participating.

The company at the moment has 15 million users — about fifty percent of Spain’s web populace, CEO Rob Cassedy pointed out to us in an interview previously today — and it has maintained a decent No. 4 position between Spain’s buying apps, according to figures from App Annie.

The startup has also lately been building out delivery providers, named Envios, to help men and women get the items they are promoting to consumers, which has expanded the variety from nearby income to people that can be manufactured throughout the region. About 20% of items go by way of Envios now, Cassedy stated, and the strategy is to continue doubling down on that and associated providers.


Naver itself is a robust participant in e-commerce and applications — it is the company behind Asian messaging giant Line, amongst other electronic properties — and so this is in element a strategic expense. Wallapop will be leaning on Naver and its technology in its own R&D, and on Naver’s facet it will give the firm a foothold in the European market place at a time when it has been sharpening its technique in e-commerce.

The funding is an fascinating turn for a company that has seen some notable matches and commences.

Launched in 2013 in Spain, it rapidly shot to the leading of the charts in a market place that has typically been sluggish to embrace e-commerce in excess of a lot more conventional brick-and-mortar retail.

By alaska classifieds , Wallapop was merging with a rival, LetGo, as component of a greater approach to crack the U.S. market with much more cash in tow.

But by 2018, that strategy was shelved, with Wallapop quietly offering its stake in the LetGo venture for $189 million. (LetGo elevated $five hundred million more on its own close to that time, but its fate was not to remain independent: it was eventually obtained by however one more competitor in the virtual classifieds room, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the final two several years focused primarily on expanding in Spain fairly than operating soon after enterprise more afield, and as an alternative of developing the assortment of merchandise that it may market on its system — it does not sell foodstuff, nor work with merchants in an Amazon-fashion marketplace engage in, nor does it have ideas to do everything like shift into movie or offering other sorts of digital solutions — it has honed in exclusively on striving to increase the expertise that it does supply to end users.

“I put in 12 many years at eBay and noticed the changeover it created to new goods from employed products,” explained Cassedy. “Let’s just say it wasn’t the course I believed we should get for Wallapop. We are laser-targeted on special goods, with the extensive bulk of that secondhand with some artisan merchandise. It is really different from huge box.”

It may mean that the firm has not ballooned and boomed in the way that so numerous startups may possibly, particularly people fueled by hundreds of thousands and thousands in expenditure and hype — some of which pays off spectacularly, and some of which cataclysmically does not. But it has meant a constant presence in the industry, one maybe constructed on a a lot more reliable identification.

Wallapop’s growth in the previous year is the consequence of some distinct trends in the marketplace that have been in part fueled by the COVID-19 pandemic. All of them have served create up a profile for the company as a type of upscale, virtual car boot sale or flea market.

Men and women spending more time in their residences have been targeted on clearing out room and obtaining rid of issues. Other folks are eager to buy new things now that they are spending far more time at residence, but want to commit significantly less on them, maybe since they are going through employment or other financial uncertainty. Yet other individuals have located them selves out of work, or acquiring significantly less perform, and are turning to becoming business owners and creating their personal items to offer in a a lot more grassroots way.

In all of people instances, there has been a push for a lot more sustainability, with people putting less squander into the globe by recycling and upcycling goods alternatively.

At the same time, Fb has not actually made huge inroads in the region with its Market, and Amazon has also not appeared as a menace to Wallapop, Cassedy noted.

All of these have had a massive influence on Wallapop’s company, but it wasn’t often this way. Cassedy stated that the very first lockdown in Spain observed company plummet, as folks faced extreme constraints on their movements, not able to depart their properties except for the most essential obligations like buying meals or acquiring them selves to the healthcare facility.

“It was a roller coaster for us,” he explained.

“We entered the year with incredible momentum, really strong.” But he famous that the fall started in March, when “not only did it become not ok to go away the residence and trade domestically but the post place of work stopped offering parcels. Our business went off a cliff in March and April.”

Then when the constraints had been lifted in May possibly, things commenced to bounce again more than at any time just before, virtually right away, he stated.

“The economic uncertainty caused folks to find out a lot more value, better bargains, investing considerably less income, and yes they were clearing out closets,” he mentioned. “We saw numbers bounce back forty-50% expansion 12 months-on-yr in June.”

The big question was regardless of whether that development was a blip or there to say. He said it has continued into 2021 so significantly. “It’s a validation of what we see as extended-phrase trends driving the enterprise.”

Naver has created a massive business out of retaining sturdy regional concentrate in its goods up to now, so in a way you could see it keep on that whilst still increasing, by investing in yet another powerful regional player. Even though it would seem Wallapop has a web site in the U.K., it is not anything that it has pushed much as a business.

“The worldwide demand for C2C and resale platforms is developing with renewed dedication in sustainable use, specially by youthful millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a assertion. “We concur with Wallapop’s philosophy of conscious intake and are enthused to assistance their development with our technology and create global synergies.”

I’ll also incorporate that it is heartening, as a client, to see priorities like sustainability getting offered consideration, as well. With any luck , it’s not just lip provider but a real recognition that this is anything that should be inspired and backed.

“Our economies are switching toward a a lot more sustainable advancement design following investing in Vestiaire Collective last 12 months, wallapop is Korelya’s next expense in the circular economy, although COVID-19 is only strengthening that pattern. It is Korelya’s mission to back tomorrow’s European tech champions and we feel that Naver has a proven tech and product edge that will assist the organization enhance its major situation in Europe,” extra Fleur Pellerin, CEO of Korelya Funds.